social media users worldwide 2019

Which countries have the largest populations of social media users? However, recent figures suggest that social media growth may even be accelerating. Facebook, the largest social media platform in the world, has 2.4 billion users. There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Source: Statista, Data Reportal, eMarketer, and FinancesOnline market projection. Meanwhile, on Facebook, usage among teens is in decline, down from a high of 71% in 2015 to 51% in 2018. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. Facebook remains the world’s most widely used social media platform, but there are now six social media platforms that claim more than one billion monthly active users each. Experts predict that 2.77B individual users will be on social media this year. No spam. The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019. Internet penetration rates continue to skyrocket in developing countries, and it is largely these new users coming online that will fuel the growth of social media use in the future. Indeed, when 91% of active social media users access their favorite platforms via their smartphones, it’s clear that the mobile revolution has yet to plateau. Please read each slide carefully to understand which metrics we’ve used for each platform. There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. Don’t worry, we hate spam too. Social media usage is one of the most popular online activities. If we compare the number of social media users to eligible population figures, the latest data indicate that more than two-thirds (68 percent) of those people who can use social media already do. FinancesOnline recently looked into social media trends and a few stand out as movements that appear to have much staying power. There were 3.5 billion active social media users worldwide in 2019 (45% of the world’s population). Keep it clean. 28% of Google plus users were aged between 15 and 34 years. It’s no wonder that there are over 65 million local business pages on Facebook in the US alone. Chances are, you’re a young adult from America with several social media accounts primarily viewing videos on Youtube, sharing them on Facebook, and exchanging stories on Instagram. NOTES: (1) Africa Internet Statistics for Dec 31, 2019, updated as of March 21, 2020. The average American has 7.1 social media accounts. ² Snapchat and Twitter only publish daily active users (DAU) in their earnings announcements, as opposed to the monthly active user (MAU) figures published by other platforms. In terms of penetration rates by country, the UAE has a staggering 99% social media user penetration rate—nearly everyone in the population has a social media account! The report finds that 49% of the world’s total population (3.8 billion people) now uses social media, an increase of 321 million or 9% from 2019. Does this simply reflect the current user base becoming more mature, either by way of straightforward teen users aging along with the passing years, or by the platform attracting new users who are older? Added together, the world spends more than 10 billion hours using social platforms each day, which is the equivalent of more than 1 million years of human existence. Google+ was estimated to have over 2 billion registered users world-wide. Yet another trend that everyone can expect to continue is mobile-optimized social media experiences. As a result, it’s difficult to identify how many active users LinkedIn has each month. Based on publicly available data up to 19 October 2020, 18 social media platforms have 300 million or more monthly active users*: Facebook has 2.701 billion monthly active users. How many social media users are there in the world? In the US alone, a lot of young adults, including age-appropriate teens (18-24 years old), are Snapchat users (78%). In fact, the majority of countries with the most impressive social media penetration rates listed below are above the global average (~45%). Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. Despite Facebook having a few more income streams, advertising does comprise a large chunk of its total revenue. Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. So that means that 57 percent of the world’s population is on the internet. On Twitter, for example, a total average of 500 million Tweets go out daily—that’s over 6,000 Tweets every second[1]. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. A breakdown of age and gender demographics give an interesting peek at social media user trends. That said, this forecast is limited, and does not take into account the already saturated internet penetration rates of advanced nations. These include influencer marketing, social advertising, and user-generated content. Facebook has over 2B active users. Social media statistics by FinancesOnline show that Millennials unsurprisingly are the most digitally connected, with 90.4% of the Millennial population in the US being active social media users, followed by 77.5% of Gen X-ers, and 48.2% of Baby Boomers. Twitter’s² potential advertising reach is roughly 353 million. If you want to manage more than one social media accounts on any of these six, we would love for you to try it for free for 14 days and experience what it can do for your business . The Most Interesting Social Media Marketing Stats. Global Digital Report 2019 Despite controversy around privacy, hacking, fake news and all the other negative aspects of online life, the world continues to embrace the internet and social media. This time I’ve also tracked the first 3 social media used in some countries. Instagram’s² potential advertising reach is roughly 1.16 billion. LinkedIn, for example, offers a premium membership business model that fits snugly into its value proposition as a professional social networking site for job seekers and employers. In fact, people spend more than an hour and a half on social media every day!. How long does the average person spend on social media? The number of social media users has grown 9.01% year-on-year (YoY) from 2018’s 3.196 billion, capping a ten-year compound annual growth rate (CAGR) of 13.64% across a decade from 0.97 billion users in 2010. There were 4.3 billion internet users in March 2019, more than half of whom are in Asia. Facebook is still in the lead by a long shot, but Instagram will gain the most users this year, with its user base growing by 11.4%. A caveat, however, is that these figures are based on the total population per country, and not just the eligible (13-years and above) population. Engagement by social network We won’t share your details with anyone else.Please read our privacy policy for full details. This article explores the social media landscape primarily in terms of social media users, and will delve into the main categories below: How many of the world’s population would be active in social media in the next five years to 2024? The World's Top Social Media Platforms in October 2020 DataReportal. Social media users are typically 18- to 34-year-olds spending an average of 2 hours and 16 minutes daily on an average of 8.9 social network profiles, with Facebook, Youtube, and Instagram being the go-to online destinations. Additionally, in the US, 35% of people aged 65 and older use social media, reflecting a 22% CAGR from 2005’s meager 2% penetration rate among seniors. The internet has 4.4 billion users; There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. It is estimated that on average, a Google+ user will spent 3 minutes and 46 seconds per visit. How many internet users worldwide visit social platforms regularly? That equates to annualised growth of more than 12 percent, or an average 14 new users every second. Social media platforms and networks have varied ways of making money. ... Facebook, with 1,317 billion monthly active users, is the dominant social network in 130 out of 137 countries analyzed. ¹ These platforms have not published updated user figures in the past 12 months, so the user figures published here may not be as reliable as the user figures we’ve included for other platforms in this list. The change in user demographics among these platforms also paint an interesting picture. How many people use social media? (3) CLICK on each country name for further data on individual countries and regions. South Korea ranked third with a social media usage penetration of 84 percent. In 2018, social media visits via mobile increased by 21% in the US, while desktop visits, in turn, declined by roughly the same amount. How many social network users are there worldwide? This professional networking site is the top social media platform for B2B social media marketing. So much so that platform-specific buy-and-sell hubs, such as Facebook Marketplace, are thriving. Assuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 15 percent of their waking lives using social media. Source: Statista, FinancesOnline market projection. An estimated 3.23 billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. CEO of FinancesOnline and our company’s guru on SaaS growth hacking and lead generation strategies. More than 180 million people started using social media between July and September 2020, equating to an average of almost 2 million new users every day. Facebook’s 2.27 billion active users is 371 million more users than runner up YouTube which comes in at a healthy 1.9 billion active users. Now, while this SaaS segment is its own ecosystem, a large chunk of revenue within social media as an industry is gained via advertising. This statistic displays the social media penetration (or social media usage) in selected countries as of January 2019. Most of the world is now on social. Over at Twitter, 80% of active users are rich Millennials, hinting how active social media use sometimes reflects privilege. Alright, so what do we use social media for? This equates to 45% of the world’s population being on social media. QZone has 517 million monthly active users. America—particularly North America—boasts the highest social media penetration rate at a 62.25% average across four geographic areas. Given the UN’s population growth estimates and predicting internet penetration rates based on historical trends, the total global social media users could potentially reach over 4.75 billion half a decade from now. Let’s start with some numbers on the state of social media in 2020. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. Next to email, could social media be the most critical area to focus on for marketing in 2019? QQ (腾讯QQ) has 648 million monthly active users. There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. WhatsApp has 2 billion monthly active users. TikTok has 689 million monthly active users. Social media usage is so widespread across so many geographies across the globe that the busiest of social networks are churning out content on a massive scale in real time. The future still isn’t evenly distributed The story varies considerably by geography, however. (2) Africa Facebook subscribers are estimated for December 31, 2019. Facebook and its properties Instagram, WhatsApp, and Messenger are undoubtedly leaders in their fields, and Google—despite years of effort on platforms like Google Plus—still can’t break into the market except for its video platform Youtube, which has 1.9 billion users. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. 11 new people start using social media every second. And if you’d like to stay up to date with all the latest developments in social media use around the world, sign up for our newsletter using the form below to receive notifications whenever we publish new reports. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. For 2019 survey data on social media and messaging app use, see “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018.” A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. The number of social media users generating this content is likewise staggering; on Facebook, for instance, there was an average 1.63 billion daily active users last September 2019. Social media platform preferences vary from one country to another though, so it’s important to dig deeper into the data to understand what’s happening at a local level. That equates to about 45% of the current population (Emarsys, 2019). Our latest data show that 4.14 billion people across the planet are using social media in October 2020, equating to 53 percent of the total global population. In 2019, there were 3.484 billion social media users in the world. The typical user has an account on more than 8 different social media platforms, and spends an average of close to 2½ hours using social media each day. That means nearly 6 out of every 10 people on the planet will have a social network account. However, the available data indicate that women only account for 45% of the world’s social media users. Global digital growth shows no sign of slowing, with a million new people around the … So do these social media statistics and numbers show us anything meaningful when it comes to the near future? In the US, for example, social media is primarily used to connect with people (7 out of 10 users), while in Italy, social media is a major source of news (50% of the population get their news from social networks). Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. Last year, over 2.6B unique users utilized social networks worldwide. Copyright © 2021 FinancesOnline. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. Who uses social media more: male or female? Add to that the fact that today’s young adults raised on digital networks will be tomorrow’s elderly, then future generations will likely easily get ahold of that picture of that one time granny got wasted on a party and it became a viral meme on Reddit. How about how many teens used social media in 2019? Now, while these figures (and the ones before) may seem astronomical, they’ve actually slowed down from previous record highs. Some geographies lean a lot more towards specific sexes, like Ukraine and Yemen having the highest female and male user ratios the world over. Teenagers make up around 10% of the total social media population, but depending on the country, as much as 9 out of 10 teens may have been on social media. YouTube¹ has 2 billion monthly active users. These numbers are huge – there are 7.7 billion people in the world, … And since a social network’s advertising audience is nearly all of its MAU, Facebook naturally has a gargantuan lead over its competitors in terms of advertising revenues. Social Media Overview October 2020 DataReportal. Visualize the total number of emails, Google searches, YouTube videos, Tumblr posts, Instagram photos, in 1 second. As mentioned before, America leads the pack when it comes to social media penetration rates (62.25%), with Africa on the other end of the spectrum (21%). In fact, social selling tools do far more than just sell. Ad revenue is taken from a portion of a social platform’s total active user base who serve as an addressable market. 3.26 billion people use social media on mobile devices in January 2019, with growth of 297 million new users representing a year-on-year increase of more than 10 percent Kuaishou (快手) has 430 million monthly active users. Here are the top 10 Social media trends to … This population has already grown by 21.8 million this year. Quora has 300 million monthly active users. Ukraine has 9.4 million female social media users—around 57% of the total eligible population in the country. Be nice. Reuse our work freely. With over three billion social media users the world over (and counting) as a potential addressable market, even more trends and buzzwords will surely arise in the years to come. WeChat (inc. Weixin 微信) has 1.206 billion monthly active users. More than half of all the people on Earth now use social media. Social media users are comfortable maintaining a presence across several platforms; while the average internet user had about 6.2 social media accounts in 2015, the figure has risen to nearly 8 in 2020. Social Networks and Active Users. Social selling tools are often used for lead development (68.9%), account research (64.9%), and call preparation (60.3%), and some reps also leverage social selling tools for activities like stakeholder research and awareness building, among others. It’s also worth noting that the 53 percent penetration figure under-reports the real extent of social media use, because most social media companies restrict use of their platforms to people aged 13 and above. Reddit has 430 million monthly active users. Interestingly, the predominantly male demographic skew on social media is broken by Instagram, where influencer-slash-models are the norm, and SnapChat, which initially thrived on a privacy-based value proposition where message histories become inaccessible after a short time. 3.2 billion users – which equates to about 42% of the population – log in, peruse, and converse with friends on social media. It’s all about Facebook, regardless if you’re looking at social networks or social messenger apps. Time spent on social media is mostly culturally driven, and the worldwide average of 2 hours and 16 minutes of time spent in social media spans the lowest of 36 minutes a day on average in Japan, and the highest of 4 hours and 12 minutes a day on average in the Philippines. Social selling and social shopping—essentially social media-based demand and supply—won’t be going away any time soon. Now, what about gender disparity? Meanwhile, WhatsApp and FB Messenger dominate the social messenger app landscape with 1.5 billion and 1.3 billion users respectively. United States alone made up 55% of all the users. Thank you! All B2B Directory Rights Reserved. With more than 376 million new users since July 2019, that translates to almost 12 new users every second, suggesting that user numbers are growing even faster today than they were at the start of 2020. For example, the map below – based on some great data from SimilarWeb – shows how messenger preferences vary around the world: Top Social Media Messenger by Country January 2019 DataReportal. Rising Social Networks It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. With global social media user growth has not yet at a saturation point, the trends currently driving social media interactions between brands and people are expected to continue. Facebook Messenger¹ has 1.3 billion monthly active users. Starting from a general age of eligibility for opening a social media profile at 13 years old, and looking at profile demographics from some of the platforms of Facebook, the top social network in the world, it’s clear that 25- to 34 year-olds are the dominant age group, followed closely by the 18- to 24-year-olds. Perhaps unsurprisingly, though, North America has the highest percentage of its citizens as internet users – 89.1%. Douyin (抖音) has 600 million monthly active users. According to the Global Digital Report 2019, there has been a 9% increase in global social media usage since January 2018 and the number of social media users worldwide in 2019 is 3.725 billion. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than four billion social media users by 2021. The top 6 sites are all over the 1 billion user mark with Instagram making the cut at an even 1 billion active users to date. As of January 2019, there are almost 4 million unique mobile internet users, and then over 3.4 million active social media users. There’s a slight skew towards male users. Social media: 321 million new social media users, almost half the world is on social . Interestingly, Facebook’s overall male-to-female ratio is nearly even. For instance, 45% of people who earn over $75,000 annually are LinkedIn users. If you’d like to know more about social media use in individual countries, including local social media platform rankings and audience profiles by age and gender, take a look at our complete collection of local reports. Accounting for data from different news and analyses, the social platforms themselves, and investor earnings announcements, a number of countries max out the social media penetration cap aside from the UAE, including Malaysia, the Philippines, and Taiwan. Different geographies have different prevailing uses for social media, according to social media statistics collected by FinancesOnline. LinkedIn no longer publishes monthly active user figures, and its monthly advertising audience reach figures are based on total registered members, not monthly active users (MAUs). Facebook, for instance, has an addressable market of 2.121 billion MAU, just a few tens of millions of users short of its total MAU of 2.271 billion. China’s major messengers, WeChat and QQ, however, are enjoying the wealth of users the Chinese mainland has to offer, easily beating Microsoft’s Skype and even other East Asian entries like Viber and Line. Facebook Business Pages now number more than 60 million. The figure we’ve reported here is based on the latest monthly advertising reach figures published in each platform’s respective self-service advertising tools, in order to provide a more equal basis for comparison. Sina Weibo has 523 million monthly active users. Snapchat’s² potential advertising reach is roughly 433 million. There will be 2.94 billion monthly social network users globally in 2019, according to our updated forecast. Social media trends are constantly evolving, and it's essential to stay up-to-date with them. Telegram has 400 million monthly active users. Facebook and Instagram lead the social network pack, though Youtube, arguably a social network and video platform hybrid, outstrips Instagram by around 900 million users. Or maybe the teenage taste has simply changed: in 2018, teenagers preferred to use Snapchat (41%) over Instagram (22%) or Facebook (15%). 2021 is expected to see over 3B active users on social media. According to Statista, the last few years have been hovering around 7% YoY growth, and if the trend continues, there will be nearly three billion users next year at over 2.9 billion social media users. Youtube is definitely a pastime that has taken a chunk out of TV viewing, for instance, as 80% of 18-49 year-olds worldwide watch videos on the platform several times a month. Social Media Penetration Rates by Country in 2019 (Top 20), Top 10 Countries with Most Hours Spent on Social Media Daily (in minutes), Top 10 Countries with Least Hours Spent on Social Media Daily (in minutes), Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, Number of Social Media Users in 2020/2021: Demographics & Predictions, social media statistics collected by FinancesOnline, Internet Live Stats | Twitter Usage Statistics, Pew Research Center | Social media Usage: 2005 – 2015, Pew Research Center | Social Media Fact Sheet, Pew Research Center | Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018, Omnicore | Snapchat by the Numbers: Stats, Demographics & Fun Facts, Omnicore | Instagram by the Numbers: Stats, Demographics & Fun Facts, Omnicore | Twitter by the Numbers: Stats, Demographics & Fun Facts, Omnicore | Facebook by the Numbers: Stats, Demographics & Fun Facts, Hootsuite | 140+ Social Media Statistics that Matter to Marketers in 2020. So, which countries use social media the most? Statista (2019) Our latest data show that 4.14 billion people across the planet are using social media in October 2020, equating to 53 percent of the total global population. 73.7% of the users were male while 26.3% were female. How much time did we spend on social media in 2019? 97% of digital consumers have used social media in the past month; 84% of people with access to the internet use social media; 50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019) More conservative estimates from Statista likewise paint a picture of sustained—albeit recently slowed—growth. From 2010 to 2019, there were massive YoY growth spurts of over 25% from 2010 to 2011 and over 20% from 2013 to 2014. Of course, sharing experiences across our network of connections is still the primary function of social networks and platforms. (We Are Social; DataReportal; Hootsuite, 2019) The 2018 Global Internet User Population Count However, not all countries use social media to the same extent. In the case of some of the most popular social networks below, nearly all of their monthly active users (MAU) are also advertising audiences. If the current growth rate according to Data Reportal holds steady, there will be around 3.797 billion social media users by 2020, and over four billion by 2021. To begin with, check out these numbers for social media usage worldwide: Social media usage worldwide. Meanwhile, Yemen has 2 million male social media users, which means 3 out of every 4 Yemeni males of eligible age have social media accounts. It’s without a doubt one of the most popular online activities that users engage in. Pinterest has 416 million monthly active users. However, the pace of social media uptake among these populations will depend on other variables, such as gender disparity, perceived value, and access to technology. Four of these six platforms are owned by Facebook. In Q3 2019, Ad engagement on Twitter was up 23% (Source: LinkedIn) LinkedIn demographics. Facebook is the undisputed social media leader, both in terms of social networks and messengers. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. As internet and social media use rises in the other geographic regions, it is likely they will undergo the same trend regarding social media use in this advanced age range. Stay on topic. China and India continue to rank first and second. It also means that social media adoption has actually beaten previous estimates, which suggested that an estimated 2.82 billion would be using social media in 2019 Historical trends, statistics, infographics and live data visualization Watch the Internet as it grows in real time and monitor social media usage: Internet users, websites, blog posts, Facebook, Google+, Twitter, and Pinterest users. However, our calculations indicate that the platform likely has an insufficient number of MAUs to qualify for the ranking above. Aside from cultural differences, the social platform involved also marks some socio-economic distinctions. For example, what age uses social media the most? P.s. Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. What age uses social media the most? The number of social media users has grown 9.01% year-on-year (YoY) from 2018’s 3.196 billion, capping a ten-year compound annual growth rate (CAGR) of 13.64% across a decade from 0.97 billion users in 2010. * Note that we report both monthly active user figures and potential advertising reach figures for various social media platforms in our reports. Source: Statista, Data Reportal, & eMarketer. In terms of individual geographical regions, however, Eastern Asia matches Northern America’s 70% social media penetration rate. document.getElementById("comment").setAttribute( "id", "af323fc229990a6a3ec08cb2a95ab317" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. General social media statistics. Social media isn't going anywhere. There is also a segment of the SaaS industry called social media management software that manages social media brand mentions, marketing campaigns, and other metrics that pertain to a company’s social media presence. Back in 2010, less than a billion people were using social platforms. Buffer Publish lets you schedule social media posts to six of these 21 social media sites — Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Data Reportal reported that the growth of social media users has declined considerably from 2016 and 2017 at peaks of 21% and 14% YoY growth.

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